Paid Media
Every rupee tracked. Every campaign earned.
Google Ads, Meta Ads, YouTube Ads, and performance campaigns. Manual optimisation, transparent reporting, and the discipline most agencies miss.
Paid media is the easiest place to waste money.
And the easiest to fix.
Most paid accounts have 30–50% of spend going to underperforming keywords, audiences, or creatives. Most agencies don't fix it because the spend keeps coming. We treat your budget like our own — every rupee tracked, every campaign earned, every assumption tested.
What we run.
Paid Media at Scaaale covers full-funnel performance campaigns across major platforms:
Google Ads
Search, Display, Shopping, Performance Max, YouTube. Keyword strategy, ad copy, landing page alignment, conversion tracking. Set up and optimised manually — not on autopilot.
Meta Ads (Facebook & Instagram)
Awareness, consideration, conversion campaigns across Feed, Stories, Reels, and Marketplace. Creative testing built into the workflow.
YouTube Ads
Skippable in-stream, non-skippable, bumpers, and Shorts ads. For brand awareness, consideration, and lower-funnel conversion.
LinkedIn Ads (B2B)
Sponsored content, message ads, lead gen forms. Built for B2B targeting where audience precision matters more than reach.
Conversion Tracking & Analytics Setup
Pixel implementation, server-side tracking, GA4, conversion APIs. Without proper tracking, every other lever underperforms.
Reporting & Optimisation
Weekly performance reports, monthly strategy reviews. Plain-English numbers, not jargon-stuffed dashboards.
Google Ads
Search, Display, Shopping, Performance Max, YouTube. Keyword strategy, ad copy, landing page alignment, conversion tracking. Set up and optimised manually — not on autopilot.
Meta Ads (Facebook & Instagram)
Awareness, consideration, conversion campaigns across Feed, Stories, Reels, and Marketplace. Creative testing built into the workflow.
YouTube Ads
Skippable in-stream, non-skippable, bumpers, and Shorts ads. For brand awareness, consideration, and lower-funnel conversion.
LinkedIn Ads (B2B)
Sponsored content, message ads, lead gen forms. Built for B2B targeting where audience precision matters more than reach.
Conversion Tracking & Analytics Setup
Pixel implementation, server-side tracking, GA4, conversion APIs. Without proper tracking, every other lever underperforms.
Reporting & Optimisation
Weekly performance reports, monthly strategy reviews. Plain-English numbers, not jargon-stuffed dashboards.
How paid media
engagements run.
Account audit, conversion tracking setup, audience research, creative review. The foundation is built before spend scales.
Brand identities we've shipped.
More Works
Who we build brands for.
D2C and ecommerce brands scaling beyond founder-led ads who need professional, manual campaign management.
B2B companies running lead generation through LinkedIn, Google Search, and content amplification.
Service businesses (jewellery, real estate, healthcare, education, hospitality) where local search and Meta drive enquiries.
Brands that have run paid media before and know they're leaving performance on the table.
"Half of all ad spend is wasted. The job isn't to spend more. It's to find the half that works and pour into it."
Scaaale Growth Team
Things people usually ask about paid media.
Generally ₹1 lakh per month per platform. Below that, the optimisation cycles are too short to learn. We're honest about this — sub-scale spend rarely produces meaningful returns.
Flat fee, usually monthly. Percentage-of-spend creates the wrong incentive — we'd be motivated to spend more, not better. Flat fee aligns us to performance.
We do. Ad creative is part of paid media engagements — static, animated, video. Or we work with creatives your in-house team produces.
Typically 2 weeks from kickoff. Setup, tracking, audience research, and creative production happen in week 1. Launch in week 2.
Yes. Google Shopping, Performance Max, Meta Catalog ads — full feed-based campaign management included.
Direct access to ad accounts, weekly reports in plain language, monthly strategy reviews. You see exactly what we see.
More services worth knowing about.
Conversion Rate Optimisation (CRO)
Landing page optimisation, A/B testing, funnel analysis, and user behaviour audits. The work that compounds every other channel — paid, organic, social, email.
Marketing Strategy
Go-to-market planning, audience research, channel strategy, and campaign architecture. The strategic layer most agencies skip — and most brands suffer for skipping.
AI Analytics & Reporting
Automated dashboards, campaign intelligence, and performance insights powered by AI. Less time pulling reports — more time acting on what they tell you.
More services worth knowing about.
Conversion Rate Optimisation (CRO)
Landing page optimisation, A/B testing, funnel analysis, and user behaviour audits. The work that compounds every other channel — paid, organic, social, email.
Marketing Strategy
Go-to-market planning, audience research, channel strategy, and campaign architecture. The strategic layer most agencies skip — and most brands suffer for skipping.
AI Analytics & Reporting
Automated dashboards, campaign intelligence, and performance insights powered by AI. Less time pulling reports — more time acting on what they tell you.