WORKS
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A selection of brand identities, campaigns, packaging, photography, video, and growth stories from the last few years. Filter by category. Click anything to see how it came together
Rebranding Muliya Gold & Diamonds — blending legacy with fresh energy.
Muliya is one of coastal Karnataka’s most respected jewellery houses — a name with deep family legacy and decades of trust. But the brand needed to feel current. Younger buyers, new product lines, digital-first competitors. Tradition wasn’t the problem. Visibility was.
We rebuilt the brand from the inside out — new identity, new visual language, new creative direction across stores, packaging, print, and digital. The legacy stayed intact. The energy got refreshed.
2x
Increase in Instagram engagement post-rebrand
15%
Lift in store walk-ins during launch month
12
New brand assets shipped across formats